It was easier for companies to bullshit consumers 5 years ago than it is today. Today, if I'm in a car dealership I can get on my phone and see the dealer cost of the car that I want to buy and tell the salesman that I want to pay no more than 500 over that cost or I'm leaving. And if he doesn't want to do the deal the dealer up the street will.
Most people just want to get to the point and are tired of being lied to by, salespeople, plumbers, electricians, politicians, Realtors, mechanics, car dealers, insurers, etc. Access to information and social media has changed everything and people have UNLIMITED options of who they choose to do business with.
So in this day in age how does someone that is in business actually have an effect and gain the trust of someone that they want to do business with? By actually giving a shit about what people want and focusing on having a genuine connection.
I'm not saying that you have to be best friends with everyone that you do business with, but it is absolutely important that you know what makes your customers tick and that you be honest with them. You can't withhold information, talk out both sides or your mouth, or speak in baby talk with hacky quips, snappy comments and fake smiles. That shit is old and people hate it. People want to know if you know what I want, do you have what I want and can you get the job done... NOW. Everything is right now. People don't have to wait for answers and they definitely don't have to wait for you.
Christopher Jordan Edwards
484-319-0223
